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“The Rules is a must-read.”  —People
“Empowering...The Rules books can give you control over your dating life.”
    —Mademoiselle
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Ellen Fein and Sherrie Schneider, Dating Coaches
Ellen Fein and Sherrie Schneider
Dating Coaches

The Rules Consultation Corp  
Phone: (212) 388-7910
E-mail:
consult@therulesbook.com  
Fax: (973) 422-0048

For subject, please write The Rules Book to avoid e-mails getting deleted as spam. We cannot answer any dating questions that are not submitted via our consultation forms.
 

E-mail your dating and relationship questions  
Not sure if you are following The Rules? Need help with your relationship? Having a dating emergency? E-mail Ellen and Sherrie, 100% confidential and encrypted.
 

Phone consultations with The Rules authors 
Consult with Ellen and Sherrie on dating (online and off), relationships, makeovers, marriage & much more! Same-day response!
 

Order Rules Books & Tapes
All the Rules
Sold in bookstores, not here.
All The Rules, The Rules for Online Dating, The Rules for Marriage, The Rules, The Rules II, The Rules I, II and The Rules for Marriage (England) Harper Collins


Become a Dating / Relationship Coach
Want to learn The Rules better and be trained by Ellen and Sherrie to do consultations? Become a Rules Dating & Relationship Coach!

 

Media and Celebrity Quotes


  Ellen Fein and Lance Houpt, New York Times


New York Times
August 10, 2008

Ellen Fein and Lance Houpt

Ellen Fein, an author of “The Rules: Time-Tested Secrets for Capturing the Heart of Mr. Right,” dresses like a Rules Girl — in miniskirts that show off her slim legs, scoop-neck shirts, high heels and long blond hair as straight as taffy...

The most important rule, they say, is never, ever call a man, since it takes away the challenge, and without a challenge his interest will plummet. “Trust in the natural order of things,” the book advises. “Namely, that man pursues woman.”

Read the full article here

 

New York Post, Page 6
November 23, 2008

Jennifer Needs to Play by 'The Rules'

Dear Jennifer, We love you, we love "Friends", your hair, your tan, ....But we don't love your love life! So we wrote these 10 Rules for you and anyone getting over an ex!

Read the full article here

 
Grazia Magazine, UK October 13, 2008

Grazia Magazine, UK
October 13, 2008

Ellen Fein on New Dating Rules and More!

Read the full article here

 
Metro, UK September 24, 2008

Metro, UK
September 24, 2008

The all new dating rules for single women

'Because many women are successful go-getters in business they mistakenly assume they can be aggressive with men too,' adds Schneider. 'They want to ask him out, buy him dinner and sleep with him on the first date but, instead, we say women should disappear between dates and be very mysterious.'

Read the full article here


 
Beyonce Knowles...a Rules Girl

The Sun, UK
August 28, 2008

Find lasting love with The Rules

NEVER chase a man. We've heard that advice a zillion times - but does it actually work? Well, Ellen Fein and Sherrie Schneider think so. The authors of bestselling dating bible The Rules have made a career out of advising women never to make the first move or be too available.  Their '35 Time-Tested Secrets for Capturing the Heart of Mr. Right' caused controversy on its release back in 1995. Yet it's still going strong today, with celebs like BEYONCE as fans. 

Read the full article here

Featured in the Boston Globe, Aug. 29, 2008The Boston Globe
August 29, 2008

Romancing the vote - and the wives - on camera

In OBAMA'S biographical video, he rehashed his Rules courtship with wife Michelle. He said he noticed she wasn't wearing a ring when they met. "I offered to buy her ice cream." Be still our voting hearts.

The message got through - at least to some in the romance business. "It's wonderful to have a husband that says his wife is a big part of his life," says Sherrie Schneider, co-author with Ellen Fein of the best-selling dating book, "The Rules." "It's life affirming and it's love affirming."

It's also good for the dating business. "The Rules" authors now run a dating consultation service ($300 per e-mail consultation), and singles who see a public figure doting on his wife - be it Michael Douglas or George W. Bush, Schneider said - are often prompted to get in touch. "I want that," they say. "Everyone likes the knight in shining armor that gets the girl."

Glamour Magazine Article, September 2007

Featured in Glamour Magazine
September 2007

For most of my life, I was not a Rules girl.  If a guy called, I called right back.  There was no intrigue. Then, about 10 years ago, I read the book and it became my bible. CHERYL TIEGS

Click here to see the full article

Featured in In Touch Magazine, June 2, 2008

Featured in In Touch Magazine
June 2008

Ellen Fein and Sherrie Schneider tell In Touch that overeager Jessica Simpson broke every rule in their book. "She needs to be more subdued," says Schneider.

1. SHE CALLED TOO MUCH
Men love a girl they can't get, Schneider says. "Wait 24 hours to return a call or text. When guys get instant gratification, the intrigue is over. If there's no chase, there's no challenge. It's too easy."

Read the full article here

Click here: HARD TO GET | | Gossip
New York Post Online Edition

The Rules is listed in Wikipedia
Click here to view the listing.


Getta Date....Advice from the Rules Girls.
Cosmogirl


Exclusive excerpt from "The Rules For Marriage"
Complete Woman.


From Love Expert to Heartbreak: "The Marriage Rule I Shouldn't Have Messed With"
Women's Own


— People Magazine (Special Sex & The City Issue)


The Publishers Weekly article

The Authors of the highly successful series of Warner titles called The Rules, Ellen Fein and Sherrie Schneider, have become consultants in the area of women's relationships, offering seminars and naturally, a busy website. Out of the latter they have gained the realization, in the past two years, that a vast amount of the the activity connected with such relationships is now conducted online, via a large number of sites and chat rooms. Hence their new title: The Rules for Online Dating (and /or Just E-mailing Men). Agent Mary Tahan at Clausen, Mays & Tahan sold world rights in the book at auction to Pocket Books senior editor Mitchell Ivers. The plan is to publish next summer, as a lead title in Pocket's new original trade paperback publishing program.

The Rules is not just a book, it’s a movement. —Time

The Rules is a must-read. —People

     
If you play the dating game, then you'll want The Rules II... the follow-up book to the original dating bible. —American Woman

There is a certain kind of woman who is given to long tousled hair, sheer black panty hose, and acting maddeningly elusive to every man...She is breezy, confident, and independent, as well as coy, manipulative, and very, very hard to get. She is a Rules Girl. —New York Times

Waiting around is certainly not what Ellen Fein and Sherrie Schneider have in mind. Their message is clear: It’s to the battlefields. Arm yourself and become a full-time Rules Girl! Practice them! Memorize the book! Make him pursue you until you catch him! And live life happily ever after. Amen. —Detroit News

A lot of good advice...Friends should read the book together, discuss The Rules and the reasons for them and encourage each other to stick to The Rules. They may laugh at first, but if they follow The Rules, it will take a lot of stress off themselves, allow them to be happier in their lives, and pave the way for a lasting relationship with a man who does the pursuing—and feels rewarded when he catches the woman he adores. —Baton Rouge Sunday Advocate

If you’re a single woman trying to keep your own life from becoming a soap opera, then The Rules has something to tell you. —New Jersey Monthly

Lighthearted yet earnest…Even if you’re engaged or married, you still need these guidelines. —Jerusalem Post Literary Supplement

You caught him, now use The Rules II to get him to say ‘I do.’ —Complete Woman

The Rules are just for dating, right? Wrong. In their new book, The Rules II, Ellen Fein and Sherrie Schneider address the questions their readers have posed—including...tips on how to make any marriage better, happier, stronger. —Bridal Guide

We’re not talking about a business deal here, but getting the man you want to propose and then to turn that proposal into an actual wedding date—it’s a feat some women would say can be tougher than any corporate transaction. Of course, it’s made much easier by doing The Rules. —Complete Woman

Empowering...The Rules books can give you control over your dating life. —Mademoiselle

Drumroll, please, for single-and-searching females! More help is here in The Rules II, the sequel to The Rules, the runaway New York Times bestseller. —San Antonio Express-News

 

Ellen and Sherrie with Rabbi Shmuley Boteach
Ellen and Sherrie with Rabbi Shmuley Boteach


Ellen and Sherrie at Bride's Magazine
Ellen and Sherrie at Bride's Magazine


Ellen and Sherrie with Danny Bonaduce
Ellen and Sherrie with Danny Bonaduce

 



Celebrity Quotes

 

...I fully admit to loving that book The Rules—that's my handbook on how I got married. Dating is nothing but a game. So the advice you get in some magazines, 'Never play games, tell him how you feel, be vulnerable and show your heart’—it's so bogus!
KIMORA LEE SIMMONS, model, fashion designer and wife of hip-hop mogul Russell Simmons, in her new book Fabulosity.

If you ever want to know what it feels like to be completely pursued and appreciated, just ask Steffi ...I was persistent, let's leave it at that. tennis great ANDRE AGASSI to People magazine, which noted that Agassi "long admired" the tennis star but waited until he was divorced from Brooke Shields and she was out of her seven-year relationship to make his move. Now they are married with a baby boy.

Don't ever call! If he's interested, he'll call....I just finished reading The Rules. That is the best book ever,
I'm old-fashioned. He's got to call. He's gotta open the door and pull your chair out.
You've got have a life besides marriage, because you don't want your husband to get sick of you hanging around the house all day. It's part of the rules. You follow The Rules?
KELLY ROWLAND, Destiny's Child
(CosmoGIRL!)

And if he invited you out, he's got to pay,"
"When you really don't like a guy, they're all over you, and as soon as you act like you like them, they're no longer interested.

BEYONCE KNOWLES, Destiny's Child
(CosmoGIRL!)

The book is wonderful, but don't put that in the interview. I don't want guys to know what were doing!
MICHELLE WILLIAMS, Destiny's Child
(CosmoGIRL!)

There are certain things in there that are unrealistic. But it has worked for me,
BEYONCE KNOWLES, Destiny's Child
(US Weekly Magazine)

Being famous doesn't get in the way of dating...it makes it alarmingly easy...in a way it's boring. I quite like the chase.
actor HUGH GRANT
(Talk Magazine)

First lady LAURA BUSH didn't want to date a politician (The Rules!!), but a builder like her father, but for George it was love at first site. When she didn't return his calls, the future
prez hopped on a plane to Texas and popped the question.
(Vogue Magazine)

Men say they like being pursued, they claim they are eager to respond to women who are assertive and call them. Forget it, my complete experience has been, if you call them, it's as good as over. They think your hungry, they don't treat you well, they become too cavalier and take your presence for granted, even if you are beautiful and talented! The guy's gotta find you, come on to you, it's the only way.
MARILYN MICHAELS singer/comedian



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