Certified Rules Dating and Relationship Coaches completed training through a 12-week course with Ellen and Sherrie and have been thoroughly tested on their Rules knowledge. They are all over the world and they are ready to help you! Please contact the coach of your choice regarding appointments and payment. When writing to Rules coaches, be sure to put “The Rules Book” in the subject of your e-mail, otherwise it may be deleted.


(rates are at the discretion of individual coaches)

Do you know someone who would benefit from our Dating and Relationship Coach course or Rules School course? Receive a free 30-minute phone consultation ($250 value) with Ellen and Sherrie when she signs up! Be sure she lists you as a referral in our sign-up form.


Edna M.

For individual coaching or for information about her fabulous Rules phone meetings. Contact Edna at (646) 418-5507 or


Maya E., Miami Beach, FL

Mother, divorced, dating available daytime, nighttime, weekends (support groups)

“The Rules have helped me get my life back, not just in the romance department, but all around, by reminding me that I’m a CUAO and by providing guidelines for living in a happy, easy-going state of mind. I love The Rules! They work! Looking forward to working with you.”

Lyn Paul, Gold Coast, Queensland, Australia

Certified Dating Coach and Life Coach-Happily Married.

“E-mail via my website to book a 30-minute private consultation. Having studied The Rules for over 10 years and having been personally trained and coached by Ellen and Sherrie, I can show you how to learn from your mistakes, have an amazing relationship, and date with success! Don’t waste years of your life!”

Kim Evazians, Austin, Texas

Married Dating & Relationship Coach
“Happily married and helping women get to the altar faster!”
To book a consult: The Rules Consultation Form
Website: www.kimdatingcoach.com
Sign-up for newsletter: TheRulesLetter
Facebook: Kim Evazians
Twitter: KimEvazians
Email: kim.evazians@gmail.com
Dr. Laurie Steinberg, Manhattan & Great Neck, Long Island
Ph.D., Dating & Relationship Therapist/Life Coach, Clinical Sexologist
Columbia University – Adjunct Assistant Professor of Counseling & Clinical Psychology
Blissfully married, mother. Available 7 days for videochat, in person, telephone, email
(917) 574-0825
“If you’ve been dating haphazardly or unsuccessfully, I can help you gain the self-confidence so important to finding your soul mate, for true and lasting love. After training with E & S, I have been helping women and gay men realize that they are unique and desirable Creatures Unlike Any Other (CUAOs), +enabling them to connect with wonderful, caring partners and keep their interest going and growing…all the way to ‘I do!’ Let me help you make your dreams a reality!”
Rachel H, London, UK
Psychologist & Certified Rules and Relationship/Dating Coach, happily dating.
www.cuaodating.co.uk   www.cuaodatingblog.wordpress.com 
E-mail: cuaodating@yahoo.com   Facebook:  cuaodating
“Struggling with men and relationships? I will teach you how to be a CUAO, how to meet and catch Mr. Right, online and off.  The Rules helped me to date smarter, get a proposal, develop healthy self-esteem, and become the best version of myself. I can do the same for you. So let’s get to work!”
Paula Grooms, NY, New York
Social Worker (LMSW) and Certified Personal Life Coach
Connect to a Rules Girl with over 10 years of experience as a Supportive Counselor and Life Coach. Contact me online at www.CoachPaulaGrooms.com or call me at (646) 734-4650 to schedule your complimentary, no obligation session. You will receive understanding and gentle guidance to get you on the right track with Mr. Right, right away!


Bree Parker, Madison, WI Certified Relationship coach for dating and marriage, Engaged (second marriage because of The Rules)
Available anytime at RelationshipRulesbyBree@yahoo.com or 608-574-7931 *Skype or Facetime is avail.  Facebook page: “Relationship Rules by Bree” *Website coming soon!
“You will find pure happiness and a loving marriage fast with Not Your Mothers Rules. How to weed out and get over Mr. Wrong quickly. Never chase a guy, if he is interested he will chase you! The Rules are life changing!”

Sharon De Jesus, NYC, Bilingual – Spanish
Psychiatric nurse and coach, married
“I successfully use and continue to use TR with my husband. I’m a Nurse Practitioner with a private practice in NYC. I have always been fascinated by relationships; why some work and others don’t. Bottomline…..TR works, on so many levels.”


Stacey Patricia, UK, Engaged
www.coachingwithstacey.com (website/blog coming soon)
“The Rules have completely changed my life. After years of Mr Wrongs, I have now found and am happily engaged to my Mr Right thanks to following TR from the day he met me! Through my coaching, I will help you find your Mr Right, get the ring and teach you how to be an all round CUAO for the rest of your life. Massive thanks to Ellen & Sherrie for sharing TR!”

Jane Louise, UK, Engaged, jlouise292013@gmail.com
“I decided to take TR Dating course to help other women. What I got in return was personal advice and motivational encouragement from Sherrie and Ellen about how we get a guy to commit and “seal the deal.” Thanks to Sherrie and Ellen, I’m now happily engaged to my Mr Right. Dating can be tough but I’m here to help Rules Girls to keep the faith – even when things are slow. Mr Right is out there for you too!”


Mary Winters, Albuquerque, New Mexico
Counselor and coach, single
“Learning and embracing The Rules has been truly life changing and helped me to develop self-restraint, patience, and determination in all areas of my life. I hope to empower other women through my support group at www.facebook.com/groups/marywintersrulescoach

Ana K., Europe
Self-employed, single, happily dating
Available on weekends for consultations in Dutch, Spanish & English.

“The Rules changed my life! They helped me date with confidence, weeding out Mr. Wrongs and creating the mind-set to attract Mr. Right. I can help you with all your dating & relationship questions and learn how to live the rulesy way.”

Alicia R., NYC and NJ
http://advicebyalicia.com    datingadvicebyalicia@gmail.com.
“What I love most about The Rules is how it teaches you to date with your eyes wide open. You can tell quickly whether a man is truly interested or just a time-waster. You learn to set healthy boundaries and gain confidence and peace of mind! Everyone from beginners to seasoned CUAOs are welcome to contact me. I will help you with all your questions.”

Dr. Marilee Garfield, White Plains, NY

Doctor of Social Work, LCSW (licensed psychotherapist in NY State), widowed, mother, engaged. Available anytime via e-mail, phone, face to face and in group sessions in my White Plains office.

“The Rules are the ultimate self-esteem guide for women. Being personally trained by Ellen and Sherrie was the thrill of a lifetime. The Rules have clear, absolute answers to any romantic/life dilemma. Let me help you win the heart of Mr. Right or transform a relationship you are currently in that is going nowhere. Distancer/Pursuer relationships are my specialty, as I know for certain only one person in a relationship needs to change for the entire dynamic to change.”


Darianna Andujar, NYC, Bilingual-Spanish, B.A Psychology
datingcoachdarianna@gmail.com, www.datingcoachesnyc.com
“Relationships, Fashion, & Beauty have always been my passion. As a TR Coach, I will help you date with more confidence and boundaries. I enjoy guiding women
to improve their image with fashion and beauty tips and implement TR in their relationships.”


India Kang, London, UK

Married, Rules coach, Matchmaker, Blogger and TV presenter Available according to your schedule and time zone. Rules coaching, support group, support calls, Rules Girl meet up and more www.indiakang.com     india@indiakang.com

Vanessa Taylor, Los Angeles, CA

Married. Coach and Author of Text. Love. Power.: The Ultimate Girl’s Relationship Guide for Texting and Dating in the New Millennium www.TextLovePower.com E-mail to schedule your private e-mail or phone consultation

“The Rules teaches you how to get and keep your guy. It worked for me. Let it work for you!”


Fabia Maserati, Bologna, Italy, export sales manager
fabia.maserati@gmail.com, schema2@hotmail.it
“Thanks to Ellen and Sherrie and The Rules, I am now a very happy wife with four beautiful children! The Rules has completely changed in a more positive and healthy way all my relationships, not only with my husband, but with everyone.”


Dr. Casandra “Coach Cass” Henriquez, Ft. Lauderdale, FL

Life Coach for Successful Single Women, Happily Married
E-mail & phone consultations

“Have you been successful in everything but relationships? Then I’m the coach for you! I will lead you through a step by step process to get the results you want. I’m so happy that I was able to personally train with Ellen and Sherrie! I have a Rules Relationship and will help you find your true love and have fun while doing it! Get ready for an eye-opening experience. I look forward to working with you.”

Marie Michaels, Portland, OR and SF Bay Area, CA

B.S. – Psychology, M.S. – Public Health, Certified Dating Coach – Happily Married

“The Rules are great! I got married for the first time in my mid 30’s. TR helped me wait for Mr. Right and catch him by being a challenge. I know how hard dating is and will help you develop a strategy that ensures you also meet and marry the man of your dreams. Don’t waste time or settle for less!”

Dr. Dina Sgambati-Klus, Chiropractor and Coach, Hoboken, NJ

Happily married 11 years, Mom of 2

“Successful at work, but not in relationships? Years spent with a Buyer Beware? Together we can apply The Rules to your dating life, position yourself to be pursued and “Capture the Heart of Mr. Right”. All this WITHOUT even trying to “make things happen.”

Tatiana Rad, Cambridge, UK

Available on weekends for consultations and support in English, Greek, Serbian and Italian language.

“The Rules have helped many women all over the world to overcome troublesome relationships to achieve happiness and have amazing husbands. Grateful to Ellen and Sherrie.”

Maria A., Geneva, Switzerland

Math teacher, dating, fluent in English, French, Russian relationships.

“The Rules is my guide to femininity and a healthy relationship. I will help you analyze your situation and find a solution. You can count on me to go the extra mile to help you find your soul mate! “

Timea, Geneva, Switzerland

Accountant, dating, fluent in English, French, German and Hungarian.

“Studying The Rules changed profoundly not only my dating life, but all other aspects of my life as well. Let me help you find your own Mr. Right and do The Rules from date zero to your wedding day!”

Rachel P, London, UK

Rules coach and nutritionist. E-mail, Skype and phone consultations in English and French,

Free Rules support group, contact Rachel P for details. 

Jacqueline Fernandez, Mexico City

Performer/Instructor/Mother, Divorced- In a Rules Relationship Fluent in English and Spanish English:

“TR have not only helped me with my romantic relationship but also with family, friends and colleagues. They have given me the inner strength and stability of conduct needed in each area of my life. Las Reglas no solo funcionan en el amor sino en cada área de la vida. ¡Practícalas!”

Samia Massoud, Vancouver, Canada


“Helping women in every time zone find love and happiness by phone, e-mail, Skype and in person. I will help women move on from a broken heart and find hope and love in the world of chaotic dating after divorce.”


Marion O., Germany
Married, Fluent in German and English
“Ich zeige dir wie der richtige Mann dich erobert.” 
“I will show you how to catch Mr. Right.”



Anita S, Lancashire, UK

Rules Coach, Beauty Therapist

“Guys are definitely not like us girls! Girls need rules (boundaries) so we don’t get hurt. Ellen and Sherrie have given me insights into how to have a wonderful relationship. Please contact me so I can pass this tried and true way of dating onto you!”

Ana M., Dating and Relationship Coach, London Cambridge UK

Married, fluent in English and Russian

“Having been asked by friends to help them out with relationship troubles, I came across The Rules and realized it had the answers. Having being coached by Ellen and Sherrie, I am passionate about helping girls to rediscover love and avoid unnecessary heartache. I can help you develop your own strategy on how to meet and get married to the man of your dreams!”

Linda Borovtsova, Life Coach, Dating & Relationship Coach, Psychologist, Russia

Mother, divorced and happily dating. Skype consultations in English and Russian

“If you’d like to be more confident, loved and happy just do The Rules ASAP! Don’t waste time! I am happy at last, thanks to E&S and TR! I help women date with confidence and live in harmony and balance between their jobs and relationships.”

Jancy Machado, lawyer/writer, relationship consultant, married, Brazil

“After becoming tired of bad relationships, I discovered The Rules and it changed my life! Now I have a happy marriage with a wonderful man. I am so grateful that I have decided to help women do The Rules in all aspects of their lives. This is my true mission in life. Thank you, Ellen and Sherrie!”

Karenna Alexander, Connecticut

“The Rules philosophy has helped me weed out Mr. Wrongs and led me to see how respecting the differences between men and women can have fabulous payoffs in a relationship, like electricity, ease, and being adored by the man of your dreams.”

Debbie Sedgley, engaged, London, UK

Certified Dating & Relationship Coach, INLPTA Certified Neuro Linguistic Programming Master Practitioner & Leisure Manager BSc (Hons) Sports Science,

“The Rules have helped improve my life. I’d love the opportunity to help you experience the same!”

Tanja, Switzerland

Consultations in German, French, English, Swedish and Spanish. 

Daira, Life/Dating & Relationship Coach and Personal Trainer, Florida

“The Rules transformed my life, helping me to create opportunities; increase my confidence, power, and self-discipline; and establish boundaries with men. Having been coached by Ellen and Sherrie, I can help you apply The Rules, so you can transform your life too!”

Natalia Stepina, Moscow, Russia (Fluent in Russian)

Top corporate executive, divorced with 2 grown up kids, dating

“The Rules helped me assess my mistakes in the past, opened a new perspective for the future, and made my life much more easy going, full and happy. And that’s definitely because I am CUAO!”

Iro Rosario, Germany/Dominican Republic

Life, Dating and Relationship Coach, Matchmaker, Private business consultant
Mother, Widow and Engaged by TR
E-mail, in person, phone & video conference consultations in English and Spanish

“Assuming The Rules as a life philosophy for 10+ years helped me be in great relationships and move on in time. Let me help you achieve your marriage dreams or find the balance between you career and private life using TR.”

Charlotte Cressey, Orange County, CA

Meditation and Yoga Instructor
Phone, e-mail, video conferencing, and in-person consultations.

“The Rules have helped me date with Confidence, Class, and Sass! Ellen and Sherrie’s important work has taught me to be the best I can be and that’s translated into more positive dating experiences. Before TR, dating depleted my energy. TR boosted my energy and made me feel great! I’d love to support you on your path.”

Amelia McMillan, UK


“I have used TR for 15 years and I am happily married with a beautiful daughter. TR helped me wait for Mr. Right and never waste time with Mr. Wrong.”

Dr. Sandy Matthews, Florida

Ph.D., Psychologist/Life Coach, (Very Happily) Married (Skype, Phone, E-mail)

“I am in my second successful Rules Marriage (the first lasted 32 years until he died). I have trained with E&S in person and online since 1996. TR are not just about getting married, but dating with boundaries and self-esteem. I love helping women find love and the marriage of their dreams!”

Miyuki, Boston, MA

Ph.D. in history, speaks English and Japanese

“Without The Rules, I would never be this happily married! I would like to share this wonderful experience with you.”

Diane. T, Paris, France

Writer, single

“The Rules is for me beyond a book about relationships; it’s a way of life for every modern woman who wants to succeed in her career and her private life! Yes, we can have it all!”

Teresa, Minneapolis, MN

Trend Manager, Single

“The Rules is hands-down the best dating advice for women out there! Let me help you apply it to your life and help you end up with the man of your dreams!”

Janice E, IL, greater Chicago/ Milwaukee area

Writer and coach, happily remarried

“Tired of endless dating and go-nowhere relationships? I explain HOW and WHY The Rules work so you can build a great relationship and beautiful Rules marriage, as I did. E-mail today for empathetic, in-depth, straight-up advice.”

Mariam Sheriff Osman, Cairo, Egypt

Senior accountant, married

“The Rules have helped me to move on, to understand who loves me and who doesn’t really care, to not waste my time and finally to marry Mr. Right.”

Michelle Goh, Singapore

Happily Married & Mother of 1

“I can help you be a Date Unlike Any Other to get your Mr. Right.”

Annabelle, London, UK

Consultant/Rules Dating Coach/Dance teacher, happily dating consultation available in English and French

“Thanks to The Rules you will stop spending numerous hours wondering why he didn’t call! Instead you will be too busy dating men who love you and treat you like a princess and will eventually find your Mr. Right!”

Suze M., Tampa, FL

Military, divorced

“The Rules have helped me date with confidence and put past dating experiences behind me.”

Monique B., Baltimore-DC metro area

Single, happily dating

“My former co-worker did The Rules and is now happily married! The Rules works!”

Gina W, Iowa

Dating & relationship consultant, happily dating

“I am now a happily dating Rules Girl and enjoying imparting this knowledge to other women with disabilities so that they can be empowered as well!”

Robyn, Kansas

Married with children

“From Single in the City to Happily Ever After—The Rules helped me find the love and life I always wanted. Let me help you achieve your dreams.”

Justine Kuriyama-Walls, Tokyo, Japan

Relationship consultant, matchmaker, married, speaks English and Japanese Available every day, 11am-8pm

“The Rules have put the lights on the gray areas in relationships to help us get what we want.”

Erika, NYC

Coach, happily married and mother.

“TR became a part of my life. He proposed me in 3 months and we got married in 7. I got everything TR promised…a devoted Rules husband, amazing father and happy marriage. Our love grows each day… “

Martine Bernard, Boston, MA

Hairstylist, single Available evenings and weekends

“The Rules has helped me look at and understand my past dating mistakes. The more boundaries I set with men, the better my life gets. TR helps women make wiser decisions, cherish themselves, and create happy relationships and marriages.”


Marla Bishop, London, England

Dating coach, married, Available anytime.

“After 12 years of on and off dating, my boyfriend became my husband.”

Angelique B., Europe

Dating coach

“The Rules do work, this is a fact! If you really want to find the man of your life, act now!”

Debbie C., San Diego, CA

Teacher, available evenings and weekends.

“The Rules have helped me set boundaries, date successfully, and eventually marry Mr. Right!”

Katrina Masi, Sydney, Australia

Community services, married.

“Doing The Rules on the man of my dreams resulted in a proposal in under a year. I know exactly how he feels about me, never doubt his love and live a very happy life. No more crying and heartache over men.”

Ellen C., New York City and Long Island

Social worker, single, dating Available 9 am – 10 pm (212) 613-5455

“In helping women to do The Rules, you see how The Rules empower women and how men pursue them and propose.”

Diana D., Miami, FL

Masters in mental health, social worker, single

“I do not dwell as much as I used to on past relationships. I just say ‘It didn’t work out, next!’ The Rules success stories really inspire me to be more Rules-y so that my future husband finds me.”

Jae Ellis, Northern VA / Washington, DC

Dating coach, in a relationship.

“The Rules are the path to a wonderfully alluring feminine presence that catches the heart of Mr. Right.”

Dagmar G., Graz, Austria

Married Preferred availability: 2-10 p.m.

“I used to blame myself for being too shy to talk to a man first and considered myself ‘weak’ when I could not ‘fight’ for a man. Now that I know The Rules, I am glad that this was wrong and that it is the other way around… man must pursue woman.”

Dr. Diane Garfinkle, Great Neck, NY

Psychologist, married Available 7 days a week before 9 pm for in-person consultations (516) 225-2297

“I got married with the help of The Rules and as a psychologist now help other women get married. The Rules puts into words what women instinctively knew from the beginning of time, but this generation got confused about.”

Sarah Keast, Sydney, Australia

Management consultant (mining), married

“Happily married and still practicing The Rules! The Rules has saved me time and emotional energy. It gives me the strength to be happy with who I am.”

Monica V, Seattle, WA

Homemaker, married Available by appointment

“By following The Rules, you spend the time, energy and attention that you used to spend on men, on yourself. This can transform your life!”

Rachel M., Seattle, WA

Attorney, divorced Availability evenings and weekends

“The Rules taught me how to be disciplined enough to meet quality men, recognize ‘the one,’ wait for commitment, find true romance in a relationship, and say ‘next’ when it’s necessary to move on.”

Katherine McCord, New York City

Yoga and pilates teacher, dating Available 7am-9pm,

“The Rules improved my self-esteem and ability to enforce boundaries.”

Frances Mitchell, Las Vegas, NV

dating and etiquette consultant, single

“When the first Rules book came out, I felt like I had a revelation! I seemed to understand what I had been doing wrong with guys and how to improve my dating skills. It’s also a great way to learn how to improve your life by not obsessing over catching a husband and focusing on living your life.”

Céline, France

Wife and mother.

“The Rules improved my self-esteem and my vision of a relationship. If a man does not treat you as his princess, then he’s not worth a thought and you’ll focus on other areas in your life rather than him!”

Anne M., Scottsdale, AZ

Consultant, single, dating Available evenings and weekends and by appointment during the day.

“Learning to set boundaries and spending time only with those who want to be with me!”


Dr. Dani, Boston, MA

Actress and coach, single.

“I am 100% certain that The Rules work! Men respond to action and as Rules girls we need to act as if any man would be lucky to have us and then just do The Rules.”

Karina Dufty, New Jersey

Logistics analyst, married Available anytime.

“The Rules helped me date with self-esteem and marry my husband.”

Dr. Linda C. Fernandez, New York City

Psychologist, divorced, dating Available Mon-Thurs 12pm-2pm,

“I learned that love is easy when you do The Rules because you are not trying to make someone love you and you are really taking very good care of yourself at the same time which is very attractive to men.”

Olivia Thomas

self-employed, remarried.

“I am married. The Rules work!”


Momo, Japan
Assistant to president, engaged

“When I met my fiancé, I decided to follow The Rules because he is the man of my dreams. I want to share this great experience with many others.”

Kaori, Saitama, Japan


“I am good at finding out what your charming points are and helping you use these traits to be a perfect Rules Girl!”

Kayako, Tokyo, Japan

“I got married using The Rules a year ago! My boyfriend lived in Osaka and moved to my area to marry me.”

Chika, Tokyo, Japan


“I have learned not to chase anyone, but to be a CUAO and be treated well in my life. I am happily married now.”

Naoko Kikuchi, Fukuoka, Japan


“I have been living as a Rules Girl. I enjoy this life and don’t know why you are not!”

Miwa, Tokyo, Japan


“Before I learned The Rules, I was doing the opposite! I wasn’t satisfied with my love life and I got divorced. Now I am married. The Rules totally changed my life!”

Runo, Tokyo, Japan


“After a break up, I read The Rules, and now my relationship is great. The Rules changes everything!”

Yukiko Saito Nigata-ken, Japan


“It took me years to master The Rules, so I understand how girls have a hard time conquering their dating problems. I am now happily married. Please contact me whenever you have questions about how to use The Rules in your love life.”

Mari, Tokyo, Japan


“Since I have learned The Rules, dating men is much easier. I hope to be happily married and help other women do The Rules as well.”

Rika, Tokyo, Japan


“I learned The Rules and now know why nothing worked before. I am in a great relationship today!”

Emily, Tokyo, Japan

Office worker, married

“The Rules has improved my life dramatically. I would like to share The Rules with women who are looking for Mr. Right!”

Satoko Kimura, Fukuoka, Japan

University Adjunct Lecturer in Psychology, single

“The Rules leads you to the happy life! Every woman who does TR is loved and cared for by her husband and his family.”

Yukko,Tokyo, Japan

“I have learned to be treated valuably from The Rules. So many more men have been interested in me now in my 30s than in my 20s when I didn’t know The Rules. Everyone, even women, treat me better. Every weekend I date other men. I never thought this would happen to me!”

Happy Rupapa, Japan

Assistant professor, married.

“Before The Rules, my relationships didn’t work very well. Then I applied TR on my new boyfriend and after only five months of dating, he proposed to me and now I am enjoying my happy married life.”

Megumi Sagioka, Osaka, Japan

“I learned that having self-confidence and being a CUAO is one of the greatest traits to attract a man! The Rules is not only the way to be loved by the right man, but to better know ourselves. I hope to use The Rules to help girls become happier!”

Sophia, Osaka, Japan


“The Rules taught me to be independent, treat myself well, and have a great relationship with my husband!”

Note: Due to the overwhelming number of calls, e-mails and Facebook messages we receive every day, we are not able to answer questions that are not submitted via phone and/or e-mail consultation pages. All consultations and courses are non refundable.

Disclaimer: We are not licensed to practice psychology, and The Rules is not intended to replace psychological counseling, but is simply a dating philosophy based on our own experiences and those of thousands of women who have contacted us. E&S

Ellen Fein and Sherrie Schneider, The Rules Consultation Corp  By permission of Grand Central Publishing, from The Rules, © 1995  Ellen Fein & Sherrie Schneider