New York City, 2016

“Not Your Mother’s Rules” 2-hour-plus CD and DVD are available now! 
It’s $60 for CD and $90 for DVD plus shipping.
Or order both for only $125 plus shipping ($10 US and $15 overseas).
Find out: how and why The Rules got started and became a bestseller, why “playing hard to get” works best with men, new rules for texting/sexting/Facebook/Skype, why it’s OK to ignore non-date-related texts, how 10 top dating coaches got married and other success stories, celebrity relationships, dating after a breakup or divorce, marriage rules, celebrity relationships, makeovers, Q&A, and much more! Reviews: “Amazing!”, “Inspiring!”, “A shot in the arm!” , “If you can read only one book, this is the book!” E-mail us at to place your order by credit card or Paypal today!

Northeastern University, 2011

Before an audience of approximately 100 students, Ellen and Sherrie gave an interactive talk about how to do The Rules on a college campus.

Live from London at the Indigo 02

Ellen and Sherrie engaged with an audience of approximately 100 British women, mostly in their late 20s and 30s, discussing all topics of interest including celebrity relationships and living with a man. A CD and DVD from this event are available for purchase in our store!

Young Presidents’ Organization, 2004

As part of a weekend-long expo, Ellen and Sherrie participated in this event together with various authors, matchmakers, and other relationship experts. In addition to performing an entertaining skit (see photo below), their main focus was an intimate, interactive question and answer session with approximately 75 women, emphasizing ways for an executive to achieve a successful romantic life.

The Rules vs. Kosher Sex Debate, 2000

In front of an audience of nearly 500 at Lincoln Square in New York City, Ellen and Sherrie debated Rabbi Schmuley Boteach and radio talk show host Richard Bey whether women should play hard to get. The panel discussion was moderated by then-publisher Judith Regan.

Ad Age Marketing Awards, 1998

Ellen and Sherrie were awarded this distinguished honor for their prowess in growing and marketing a business from a simple idea into an international success.


Brides Magazine, 1997

When The Rules was at its height, Ellen and Sherrie were invited to speak to a group of 50-60 staff and advertisers at this important and topical magazine to discuss how the landscape of dating was beginning to change.

Learning Annex Seminars

For over 15 years, Ellen and Sherrie have lectured at Learning Annex seminars in New York, Los Angeles, San Diego, San Francisco, and Canada, leading interactive discussion about anything the audience members wished them to address. CDs and DVDs from some of these events are available in our store!

TV Pilot with Jackie Collins and Merv Griffin







“How to Fall in Love” Facebook chat hosted by the Hallmark Channel, 2012

Ellen and Sherrie participated in a one-hour live Q&A session preceding the premiere of this fantastic TV movie, complete with a giveaway of signed copies of All the Rules.

Paul the Matchmaker webisode, 2012

Ellen and Sherrie were among several relationship experts interviewed by Paul the Matchmaker for a comedic series co-created by Liz Tuccillo of Sex and the City and He’s Just Not That Into You fame and actor Paul Bartholomew. Watch the webisode here.


Ford Fusion, 2005

Ellen and Sherrie were hired by a PR firm to create dating and driving rules in a promotion for the Ford Fusion, a mid-sized car aimed at a younger generation of drivers. They also did satellite media tours and appeared at a HurryDate speed-dating event in Los Angeles. Click here to watch a video.